{"id":13027,"date":"2025-12-29T10:00:00","date_gmt":"2025-12-29T09:00:00","guid":{"rendered":"https:\/\/solidanca.cat\/?p=13027"},"modified":"2025-12-11T11:48:57","modified_gmt":"2025-12-11T10:48:57","slug":"la-presencia-als-mitjans-consolida-un-2025-de-creixement-social-i-ambiental","status":"publish","type":"post","link":"https:\/\/solidanca.cat\/es\/la-presencia-als-mitjans-consolida-un-2025-de-creixement-social-i-ambiental\/","title":{"rendered":"La presencia en los medios consolida un 2025 de crecimiento social y ambiental"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El 2025 ha sido un a\u00f1o clave para seguir dando visibilidad a la labor de Solidan\u00e7a a trav\u00e9s de los medios de comunicaci\u00f3n, consolidando nuestra presencia p\u00fablica y reforzando el mensaje social, ambiental y comunitario que nos define.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Televisi\u00f3n<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Durante este a\u00f1o hemos participado en <strong>2 programas de televisi\u00f3n<\/strong>, donde hemos podido explicar la importancia de la reutilizaci\u00f3n, la prevenci\u00f3n de residuos y nuestros proyectos de inserci\u00f3n sociolaboral. Estas apariciones han permitido acercar nuestro trabajo a nuevos p\u00fablicos y mostrar, con ejemplos reales, c\u00f3mo transformamos residuos en oportunidades.<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-344e0f38\"><h5 class=\"uagb-heading-text\"><a href=\"https:\/\/www.rtve.es\/play\/audios\/vida-verda\/quan-roba-residu-pagesia-ciutat-lescola-salvatge\/16458980\/\" target=\"_blank\" rel=\"noopener\">R\u00e0dio 4 &#8211; Quan la roba \u00e9s residu. Pagesia de Ciutat i l&#8217;Escola Salvatge<\/a><\/h5><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\"><style>.wp-block-kadence-advancedheading.kt-adv-heading13027_c28938-52, .wp-block-kadence-advancedheading.kt-adv-heading13027_c28938-52[data-kb-block=\"kb-adv-heading13027_c28938-52\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13027_c28938-52 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13027_c28938-52[data-kb-block=\"kb-adv-heading13027_c28938-52\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13027_c28938-52 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13027_c28938-52[data-kb-block=\"kb-adv-heading13027_c28938-52\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading13027_c28938-52 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13027_c28938-52\">A Catalunya nom\u00e9s es recull el 10% de la roba que llencem&nbsp;i entra al mercat de segona m\u00e0, per\u00f2 el seu tra\u00e7 no acaba aqu\u00ed.<br><br>El residu de la roba contribueix en un 5% a totes les emissions de gasos d&#8217;efecte hivernacle. A Catalunya nom\u00e9s es recull el 10% de la roba que llencem&nbsp;i entra al mercat de segona m\u00e0, per\u00f2 el seu tra\u00e7 no acaba aqu\u00ed. L&#8217;ambient\u00f2loga&nbsp;<strong>Nati Yesares<\/strong>&nbsp;de Solidan\u00e7a,&nbsp;<strong>Pilar Chiva<\/strong>&nbsp;de l&#8217;Ag\u00e8ncia de Residus i&nbsp;<strong>Nacho Bueno<\/strong>&nbsp;de Coleo Old Trash desvetllen les possibilitats de recuperaci\u00f3 dels teixits. Amb&nbsp;<strong>Irene Cervera<\/strong>, experta en salut i natura analitzem les teories d&#8217;escoles verdes llen\u00e7ades per Heike Freire o Richard Louv.<br><br><strong>Bernat Rangil<\/strong>, antic alumne de l&#8217;escola rural enmig del bosc d&#8217;Hortsaviny\u00e0 presenta el projecte de documental \u00abL&#8217;Escola Salvatge\u00bb en el que es narren els 25 anys de lluita per posar en marxa l&#8217;escoleta del poble.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.rtve.es\/play\/audios\/vida-verda\/quan-roba-residu-pagesia-ciutat-lescola-salvatge\/16458980\/\" target=\"_blank\" rel=\"noopener\">Llegeix m\u00e9s<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.rtve.es\/play\/audios\/vida-verda\/quan-roba-residu-pagesia-ciutat-lescola-salvatge\/16458980\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/solidanca.cat\/wp-content\/uploads\/2025\/12\/image-29.png\" alt=\"\" class=\"wp-image-13033\" style=\"width:301px;height:auto\" srcset=\"https:\/\/solidanca.cat\/wp-content\/uploads\/2025\/12\/image-29.png 320w, https:\/\/solidanca.cat\/wp-content\/uploads\/2025\/12\/image-29-300x300.png 300w, https:\/\/solidanca.cat\/wp-content\/uploads\/2025\/12\/image-29-150x150.png 150w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prensa digital<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hemos sido citados y entrevistados en <strong>26 art\u00edculos de medios digitales<\/strong>, que han destacado el impacto de nuestros proyectos en el territorio, la evoluci\u00f3n de los servicios de gesti\u00f3n de residuos y la constante apuesta por la innovaci\u00f3n social.<br><br>Adem\u00e1s, este 2025 tambi\u00e9n hemos aparecido en <strong>prensa en papel<\/strong>, con una menci\u00f3n destacada en La Vanguardia, reforzando a\u00fan m\u00e1s la difusi\u00f3n de nuestra labor y el reconocimiento p\u00fablico del proyecto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta repercusi\u00f3n nos ha ayudado a amplificar el debate sobre consumo responsable y econom\u00eda circular.<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5d324203\"><h5 class=\"uagb-heading-text\"><a href=\"https:\/\/www.elperiodico.com\/es\/sociedad\/20250604\/contenedor-gris-opcion-desechar-ropa-118020704\" target=\"_blank\" rel=\"noopener\">El Peri\u00f3dico &#8211; El contenedor gris no es una opci\u00f3n: c\u00f3mo y d\u00f3nde desechar la ropa<\/a><\/h5><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.elperiodico.com\/es\/sociedad\/20250604\/contenedor-gris-opcion-desechar-ropa-118020704\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/solidanca.cat\/wp-content\/uploads\/2025\/12\/image-28-1024x576.png\" alt=\"\" class=\"wp-image-13028\" srcset=\"https:\/\/solidanca.cat\/wp-content\/uploads\/2025\/12\/image-28-1024x576.png 1024w, https:\/\/solidanca.cat\/wp-content\/uploads\/2025\/12\/image-28-300x169.png 300w, https:\/\/solidanca.cat\/wp-content\/uploads\/2025\/12\/image-28-768x432.png 768w, https:\/\/solidanca.cat\/wp-content\/uploads\/2025\/12\/image-28.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\"><style>.wp-block-kadence-advancedheading.kt-adv-heading13027_686d40-1a, .wp-block-kadence-advancedheading.kt-adv-heading13027_686d40-1a[data-kb-block=\"kb-adv-heading13027_686d40-1a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13027_686d40-1a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13027_686d40-1a[data-kb-block=\"kb-adv-heading13027_686d40-1a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13027_686d40-1a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13027_686d40-1a[data-kb-block=\"kb-adv-heading13027_686d40-1a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading13027_686d40-1a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13027_686d40-1a\">M\u00e1s de 147.000 toneladas de ropa acaban en vertederos o incineradas en Catalunya cada a\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Solo el 12\u202f% de los textiles se recoge de forma selectiva, lo que impide aprovechar recursos y agrava el impacto ambiental.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.elperiodico.com\/es\/sociedad\/20250604\/contenedor-gris-opcion-desechar-ropa-118020704\" target=\"_blank\" rel=\"noopener\">Llegeix m\u00e9s<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Radio<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con <strong>10 apariciones en espacios radiof\u00f3nicos<\/strong>, hemos compartido reflexiones sobre los retos laborales actuales, el fomento de la segunda vida de los objetos y el papel de la econom\u00eda social en la transici\u00f3n ecol\u00f3gica. La radio ha sido una vez m\u00e1s un canal cercano y directo para sensibilizar sobre las realidades de las personas que acompa\u00f1amos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>YouTube y otras redes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este 2025 tambi\u00e9n hemos estado presentes en 4 v\u00eddeos de iniciativas y medios que han querido conocer de cerca nuestro trabajo. El audiovisual sigue siendo una ventana clave para contar historias de impacto y acercar nuestra actividad de forma m\u00e1s humana y experiencial.<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-becee053\"><h5 class=\"uagb-heading-text\"><a href=\"https:\/\/youtu.be\/A8uPfl_wBgo?si=NEDktU3uvAOocJWG\" target=\"_blank\" rel=\"noopener\">Ag\u00e8ncia de Residus de Catalunya &#8211; RE-ENDOLLATS. El dest\u00ed invisible de la nostra tecnologia<\/a><\/h5><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\"><style>.wp-block-kadence-advancedheading.kt-adv-heading13027_f5c57a-96, .wp-block-kadence-advancedheading.kt-adv-heading13027_f5c57a-96[data-kb-block=\"kb-adv-heading13027_f5c57a-96\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13027_f5c57a-96 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13027_f5c57a-96[data-kb-block=\"kb-adv-heading13027_f5c57a-96\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13027_f5c57a-96 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13027_f5c57a-96[data-kb-block=\"kb-adv-heading13027_f5c57a-96\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading13027_f5c57a-96 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13027_f5c57a-96\">En el marc de la campanya per fomentar la recollida selectiva d\u2019aparells el\u00e8ctrics i electr\u00f2nics, PS21 BARNA ha creat un documental per a l&#8217;Ag\u00e8ncia de Residus de Catalunya, produ\u00eft per CARMEL i finan\u00e7at pels&nbsp;sistemes col\u00b7lectius de responsabilitat ampliada del productor (SCRAP) de residus d\u2019aparells el\u00e8ctrics i electr\u00f2nics (RAEE).<br><br>Aquest documental, amb el t\u00edtol, \u00ab<strong>RE ENDOLLATS. El dest\u00ed invisible de la nostra tecnologia<\/strong>\u00ab, amb un format d&#8217;aproximadament 30 minuts, ens presenta els aparells el\u00e8ctrics i electr\u00f2nics que ens envolten, que ens s\u00f3n imprescindibles en les tasques del dia a dia. Aquests aparells contenen materials i productes que, en alguns casos, poden ser perillosos per a la nostra salut, per\u00f2 tamb\u00e9 pel planeta i el medi ambient; i n\u2019hi ha d\u2019altres que s\u00f3n molt valuosos, com l\u2019or, la plata, el coure o l\u2019alumini. I molts cops no en som conscients.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/youtu.be\/A8uPfl_wBgo?si=NEDktU3uvAOocJWG\" target=\"_blank\" rel=\"noopener\">Llegeix m\u00e9s<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/youtu.be\/A8uPfl_wBgo?si=NEDktU3uvAOocJWG\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"863\" height=\"463\" src=\"https:\/\/solidanca.cat\/wp-content\/uploads\/2025\/12\/image-30.png\" alt=\"\" class=\"wp-image-13037\" srcset=\"https:\/\/solidanca.cat\/wp-content\/uploads\/2025\/12\/image-30.png 863w, https:\/\/solidanca.cat\/wp-content\/uploads\/2025\/12\/image-30-300x161.png 300w, https:\/\/solidanca.cat\/wp-content\/uploads\/2025\/12\/image-30-768x412.png 768w\" sizes=\"auto, (max-width: 863px) 100vw, 863px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Un a\u00f1o despu\u00e9s de la Cruz de Sant Jordi<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9ste ha sido, adem\u00e1s, el primer a\u00f1o completo despu\u00e9s de haber recibido la <strong>Cruz de Sant Jordi 2024,<\/strong> un reconocimiento que sigue inspirando nuestro trabajo y refuerza la importancia de nuestro compromiso con las personas y el medio ambiente.<br>Durante 2025 hemos podido constatar c\u00f3mo este galard\u00f3n ha abierto puertas, ha generado nuevos espacios de colaboraci\u00f3n y ha contribuido a ampliar la confianza de la ciudadan\u00eda en nuestro proyecto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Un impulso para seguir transformando<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El conjunto de esta repercusi\u00f3n medi\u00e1tica nos permite seguir avanzando en nuestra misi\u00f3n: sensibilizar, crear oportunidades laborales reales y fomentar un modelo de consumo m\u00e1s justo, sostenible y circular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Solidan\u00e7a afronta el 2026 con la mirada puesta en seguir creciendo, innovando y transformando realidades.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 2025 ha sido un a\u00f1o clave para seguir dando visibilidad a la labor de Solidan\u00e7a a trav\u00e9s de los medios&#8230;<\/p>\n","protected":false},"author":2,"featured_media":13039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-13027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"taxonomy_info":{"category":[{"value":8,"label":"Sin 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2025 ha sido un a\u00f1o clave para seguir dando visibilidad a la labor de Solidan\u00e7a a trav\u00e9s de los 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